TIME & TEMP

Fashion editorial as a photographic medium, and an exercise in the autumnal mood.

Fashion pictures don’t have a stated function—which makes them a wide open space (for vibes, moods and pop/art culture reference), as well as an output without a purpose. Wide-run magazines use celebrity (both subjects and designers) as not just stand-in, but as the entire substance of a piece. [Think of operators in mathematics; an input is given to an operator, which carries out a function and produces as result.] Celebrity it seems, can be an input, an operator, and a product. These stories aren’t more meaningful though, they’re just more relevant.

I’ve been curious about the ways that fashion pictures can be separated from their own substance, how they can speak without speaking about their subject matter, without even inspiring materialism. Some magic happens when a fashion picture is plausible, a version of the world opens up, and with a series of pictures a person’s way of relating to that world can develop. That’s how I like to think about communicating through fashion editorial, any other way doesn’t make much sense.

Thanks for reading, tell me what you think below, any reaction is a good reaction.